At MGH, we believe the brands that rise to the top do so with a singular focus. They know who they are, what they stand for, and why consumers should care.

But it’s not easy. There’s almost too much information out there. Mountains of data. Conflicting research. Too many cooks. What’s a brand to do?

Talk to us. We’ll help you see what matters, and ignore the rest. We’ll bring focus to your marketing plan and power to your message. We’ll help you make yourself clear.

Maryland Proton Treatment Center

situation

The Maryland Proton Treatment Center pioneered life-saving proton therapy, an alternative to chemotherapy and radiation for cancer. But not enough people knew about this option, let alone understood it.

solution

MGH created a campaign, “Ask for Protons,” that educated the public about proton therapy treatment. We utilized memorable television and radio advertising, and a revamped website.

results

Maryland Proton Treatment Center saw an increase of 200% in self-referral leads from the Ask for Protons campaign and was able to educate the public on proton therapy.

200%
increase in self-referral leads
29%
added value average per media buy
18%
decrease in cost per lead for paid search marketing
Screenshot of Askforprotons website



our fans of focus

MGH IS MORE THAN A VENDOR.
They’re our partner in progressing knowledge and awareness of protons. More importantly, they care about our mission and our patients. This combination makes all the difference.
Kimberly Simmons
Director of Marketing, Maryland Proton Treatment Center

Find your way.

Whether you’re looking for clarity in your marketing plan, or your career path, we’ll point you in the right direction.

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